Hey there!

My name is Jessie and I am a creative strategist with four years of experience in social media management, digital design, content creation, clientele management, and communications. My focus is in Influencer Marketing and PR.

I am extremely passionate about brining forth a vision that conveys a story any viewer can relate to! Facilitating cross-collaborations between brands and influencers allows for organic product placement to be seamlessly integrated in content. I find success in nurturing these relationships throughout each project to ensure the final result is cohesive with both brand identities.  It is my understanding of the importance in maintaining an authentic image and message (even though strategy is ever changing),  which allows me to be a great asset to brands.

Prior to working in digital marketing I gained further communication skills in the management of multiple fitness studios and a salon & spa. I was able to apply my passion for both administration and fitness to indirect marketing which quickly accelerated my interest in social media marketing.

Over the next four years I started social media management and content creation for multiple brands of different sizes. In 2022 I was hired at Gotrax as a social media strategist managing all social media channels and creating content. For the first six months I wore many hats until I narrowed down my passion for Influencer Marketing and forged a path as well as a new department at Gotrax.

I absolutely love what I do as well as staying in the “know how”, in the ever changing world of digital marketing.  In my free time I enjoy yoga, spending time with family and friends, writing, digital design, photography, and traveling. It is a rare thing to love what you do and I am grateful that I can confidently say that.

I am currently based in Madison, WI. where I am continuing to build my freelance business. 

Visit my contact page to get in touch!